Juniper sprouted with the idea of creating environmental change by providing women with the option to have more eco-friendly periods. As we began the work of bringing Juniper to life, the introduction of menstrual cups brought with it a new but expected challenge that has always been an issue in many societies: stigma. We took it upon ourselves to target this stigma and change how the female body and periods are perceived and talked about.
Today, Juniper's mission is not only to create change on the environmental level, but also to target and reduce this stigma by encouraging women to speak up and not feel ashamed of the uniqueness of their bodies. We aim at creating a safe zone where women feel understood, supported, and empowered to go out into the world and be unapologetically themselves. Juniper will accompany you on a journey towards a more comfortable, hygienic, and care-free period experience.