Collection: RUT Essentials

It all started in university. With big ambitions and aspirations to provide a one of a kind company that is genuinely about nature and its community.

Many names came to mind when trying to come up with a name for our company that describes it all, until we came up with Rūt. Rūt (/ruːt/, root) comes from the city Beirut which is a place that holds most, if not all, our memories. Beirut symbolizes strength, prosperity, family and love. Rūt (/ruːt/, root) comes from the city Beirut which is a place that holds most, if not all, our memories here at Rūt Essentials . Rūt represents nature and going back to what is familiar and implanted by mother earth.